Denis Sukhov
I help FMCG and retail businesses earn more from the same categories — and build AI products that get there faster.
16 years in FMCG and retail, 14 of them at Nestlé. P&L, assortment and pricing, procurement and working capital, Lean and supply chain. Today: founder of ZooL Tech.
What brings you here?
Pick one — I’ll show what I can offer you and highlight the relevant projects below.
Let’s find where your business leaks profit
I look at a category the way I ran P&Ls at an international company and a Russian one: assortment, price and promo, buying terms, stock. We start with one session — you leave with concrete growth levers.
- A category or portfolio diagnostic
- A plan: what to change in assortment, price, promo and buying
- Hands-on support while your team rolls it out — optional
A talk for your conference or team
I talk about what my team and I have done: growing category profit, RGM and growth strategy, Lean transformation, AI in commerce, strong teams. No fluff — numbers and examples.
- A 20–40 minute keynote or a panel
- A workshop for a commercial or operations team
- Online or on site
See your category the way your shopper does
Market Intelligence is my market-intelligence platform: prices, assortment, promotions and competitors on marketplaces, refreshed weekly, with ready-made reads for the owner, sales, finance and marketing.
- A demo on your own category’s data
- Public data only; yours only under contract
AI that runs in the process, not in a slide deck
My team and I have built and shipped several AI systems — from market analytics to digests and video. We’ll help you pick where AI pays off for you and build a working solution.
- A process audit: what to automate first
- A prototype and a launch for your task
Experience in numbers
Not promises — things done, at the world’s largest FMCG company and in Russian retail.
What people bring to me
Tap a card to see how I work and what I’ve achieved before.
01Category profit growth
Assortment, price, promo, private label
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I rebuild the assortment and buying strategy, cut the tail, lift margin. In retail my categories became the group’s #2 by profitability in eighteen months, with sales growing faster than the market.
02RGM & pricing
Price vs market, promo, portfolio
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Revenue Growth Management on real data: where you’re above or below the market, which promos work, how to set a price architecture. I built my own platform for it — Market Intelligence.
03Working capital & buying
Stock, contracts, supplier terms
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Cut frozen working capital almost in half by optimising stock and renegotiating contracts; moved key suppliers to better pricing models.
04Operational excellence
Lean, TPM, Six Sigma, supply chain
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I led Lean/TPM across 9 factories: −14% end-to-end lead time, +23% asset reliability, up to 5% of revenue saved by streamlining processes and org structures; a management information system brought +36% throughput and −15% distribution cost.
My projects
ZooL Tech is the family of ZooL AI products my team and I are building. Everything below is live or about to launch.
Market Intelligence
Market intelligence for RGM: prices, shelf, promos and competitors on marketplaces every week, reads for four roles.
market.zool.ru → soonZooL Video
Long video into short clips: subtitles, smart cuts, zooms and B-roll, automatically.
zool.ru → on requestBusiness coaching
One-to-one and team sessions for owners and executives: goals and strategy, profit growth, a strong team, decisions in hard situations.
Discuss → on requestMarket Pulse
Monitoring of sites, RSS and Telegram channels: filtered by your criteria, de-duplicated, a short digest by email or Telegram on schedule.
Set it up → on requestAI for your task
I design and ship working AI systems: data collection and processing, analytics loops, automation of routine work.
Discuss →Path
Open any stage to see what I got done there.
2026 —ZooL TechFounder · ZooL AI products+
With my team, building a family of AI products: the Market Intelligence platform, business coaching, a digest service and a video service.
2024 — 2026SimpleCategory Director · beverages & accessories+
- Full P&L ownership, an end-to-end team — buying, marketing, analytics, sales
- Categories became #2 by profit in the group within 1.5 years
- Frozen working capital cut almost in half
- Private label: from strategy to shelf
2010 — 2024NestléNescafé Business Manager · Russia & Eurasia+
- Coffee & beverages in 10 Eurasian countries: strategy, P&L, sales, portfolio
- Lean / TPM across 9 factories, team of up to 135; −14% lead time, +23% reliability
- A management information system: +36% system throughput, −15% distribution cost
- Up to 5% of revenue saved by streamlining processes and org structures
2007 — 2010OtkritieHead of telecom project leasing+
Built the telecom & high-tech equipment line from scratch; delivered network build-outs in Siberia; brought banks into co-financing and lowered the cost of borrowing.
- 2004 — 2007SibintekConsulting
- 2000 — 2004My own design studio and ad agencyOwner
Speaking
I talk about what my team and I have done — with examples, numbers, mistakes and takeaways.
- More profit from the same shelfWhy assortment, price and buying beat new traffic
- RGM: building a strategy for growth and profitPrice, promo, assortment and portfolio as one system of decisions
- AI in commerce, minus the hypeWhere it already pays off — from my own products
- Lean beyond the factoryLessons from 9 factories — for office, warehouse and category
- High-performance teamsHow to build a strong team of professionals that delivers the company’s goals
Expertise
- P&L Management
- Business Strategy
- Business Transformation
- Budgeting & Financial Modelling
- Working Capital Management
- Corporate Governance
- Revenue Growth Management
- Category Management
- Pricing & Promo
- Private Label
- Procurement & Supplier Negotiations
- Business Development
- Operational Excellence
- Lean / TPM / Six Sigma
- Supply Chain Management
- SAP WMS / TRM
- Cross-Functional Leadership
- People Management
- Change Management
- AI Product Building
- Market Data & Scraping
- LLM Automation
FAQ
Who is Denis Sukhov?+
Denis Sukhov is a profit growth expert in FMCG and retail, an advisor, business coach and speaker. He spent 16 years in FMCG and retail, 14 of them at Nestlé, where he ran the Nescafé business across 10 Eurasian countries and a Lean/TPM programme across 9 factories. Today he is the founder of ZooL Tech, which builds the ZooL AI products.
What can I come to him with?+
Category profit growth (assortment, price, promo, private label), Revenue Growth Management and pricing, working capital and buying, operational excellence (Lean, TPM, Six Sigma, supply chain), AI in commercial and operations teams, and business coaching for owners and executives.
What results has he delivered?+
Over ₽10bn of category sales under management; category profit doubled; categories became the group’s #2 by profitability within 1.5 years; frozen working capital cut almost in half; up to 5% of revenue saved by streamlining processes and org structures; −14% end-to-end lead time and +36% throughput after a management information system roll-out.
How does a consultation work?+
The first session is a diagnostic of your category or business. You leave with concrete growth levers and a plan: what to change in assortment, price, promo and buying. Hands-on support while your team rolls it out is optional. Online or in person in Moscow.
Can I invite Denis Sukhov to speak?+
Yes: a 20–40 minute keynote, a panel or a workshop for a commercial or operations team, online or on site. Topics: more profit from the same shelf, RGM and a strategy for growth and profit, AI in commerce minus the hype, Lean beyond the factory, high-performance teams.
What are ZooL Tech and ZooL?+
ZooL Tech is Denis Sukhov’s company; with his team it builds the ZooL AI products: Market Intelligence (market intelligence for RGM on marketplace data, market.zool.ru), ZooL Video (short clips from long video, zool.ru), Market Pulse (digest monitoring of sources) and AI solutions built for a client’s task.
How do I contact Denis Sukhov?+
Telegram is fastest: @dennissukhov. Also LinkedIn (linkedin.com/in/denis-sukhov), Instagram (@dennis_sukhov) and email — see “Let’s talk” on this page.
Let’s talk
Telegram is fastest. Tell me about your task in a couple of lines — I reply myself.
